影音使团于网站首页发出代祷需要,内容谈到该团参与「挪亚方舟博览馆」工程的使命,以及该团在方舟项目中的角色、责任和义务,并呼吁教会及信徒为「挪亚方舟国际事工」筹募所需资源,当中项目包括海、陆、空方舟及学者研究,另外亦需召募大量「演艺宣教士」。全文可浏览:www.media.org.hk/20080719/index.html。
(www.christiantimes.org.hk,时代论坛每日快拍,2008.7.21)
影音使团于网站首页发出代祷需要,内容谈到该团参与「挪亚方舟博览馆」工程的使命,以及该团在方舟项目中的角色、责任和义务,并呼吁教会及信徒为「挪亚方舟国际事工」筹募所需资源,当中项目包括海、陆、空方舟及学者研究,另外亦需召募大量「演艺宣教士」。全文可浏览:www.media.org.hk/20080719/index.html。
(www.christiantimes.org.hk,时代论坛每日快拍,2008.7.21)
這很像政府的處事手法...
特區政府一直處理政治風波的手法 ,就是開首的時候不作回應 , 一相情願希望事件「丟淡」能不了了之, 當發現公眾和傳媒仍窮追不捨, 就差個官員出來「重申」一次個個都知的政府政策, 帶記者在問答時間「遊遊花園」,拒絕面對公眾的質詢, 因而每次風波都只有越攪越大, 在此希望各教內機構能引以為鑑。Confusing appeal
In the appeal letter of Media regarding the Ma Wan project, they stated the followings:
1. They are the "responsible operator" of the Noah's Ark exhibition building and they will be responsible financially for the management and operation of it. (Does that mean they are not responsible for the finance of the preparation but only the operation?)
2. They will "assist" in the concept and design of the building, including going to different places of the world to collect exhibition items and to contact scholars all over the world for the design and set up of the building. (Does that mean they are not responsible for these financially?)
3. Besides "assisting" the purchase of special exhibition items, they will be responsible for exhibitions that are directly related to the message from Noah's Ark. (Again, which part they are responsible financially and which part they are not?)
After stating their responsbiilities, they then rally support for their six platforms under "Noah's Ark International Ministry".
We have to noticed the key words in the appeal: "assisting" and "responsible". If they are assisting, does that mean they should not be responsible for the finance of those parts and even for responsible parts, are they getting income from the admission fee if there is one or is it free of charge. Mixing those two will confuse the public. If I only need to raise fund for item A but I also mention items B and C and D in my appeal, it is confusing.
Using the theme park as the main focus and theme in the appeal but then rally support for the six platforms under the organization is misleading and confusing.
Whenever an appeal is given, it is necessary to show the budget including expected income (if there is any) and items of expenditure. Just mentioning a need or an amount is not a responsible way of appealing. I think MEDIA need to let the Christian public know what are they getting from the government or SHK or from future admission and why do they need what they need (such as 45 millions in lasy July's appeal).
How much they have received now since last year's appeal? How did they spend the money? In which platform or platforms (they have six platforms) did they spend the money?
Even for a student to apply for a bursary, he or she needs to let the school or government know his or her income and need, why not for such a huge organization. Don't forget their annual expenditure is over 68 millions in their budget for 2008.
I think a simple breakdown won't occupy a lot of space. A simple report won't cause them a lot of time. This kind of simple breakdown and reporting is seldom seen in the Media's appeal and report. But, will they do that, I doubted.
I think that is a big big problem!